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setupIntermediate15 min read time

Customize Voice and Responses

Learn how to configure the tone, personality, and response style of your AI agent to reflect your brand identity.

Author: Bravin AI Team
Published on January 20, 2024
Updated on March 8, 2024

Introduction

Your AI agent's voice is essential for user experience. This guide will help you configure tone, personality, and response rules to ensure consistency with your brand.

What you'll learn:

  • How to set the right tone (formal, casual, friendly)
  • Configure agent personality
  • Define response rules
  • When to escalate to a human operator

Configure Tone

The agent's tone can be configured from Settings → Voice & Tone. Choose from the following options:

Tone can be adjusted anytime without affecting active conversations.

Tone Configuration Example
{
  "tone": "friendly",
  "formality": "casual",
  "enthusiasm": "high",
  "empathy": true,
  "humor": false
}

Agent Personality

Define your agent's characteristics:

1. Name and Identity

  • Give it a memorable name (e.g., "Ana", "BravinBot")
  • Define the role (e.g., "Virtual Assistant", "Support Specialist")

2. Communication Style

  • Response length (short/medium/detailed)
  • Emoji usage (yes/no)
  • Technical vs. simple language

A well-defined personality increases engagement by up to 40%.

Response Rules

Set clear rules for agent behavior:

Avoid contradictory rules that can confuse the agent.

Example Rules
rules:
  - Always greet the user
  - Don't make promises about prices without confirmation
  - Redirect legal questions to legal team
  - Offer maximum 3 options per response
  - Request feedback after resolving issues

Escalate to Human

Configure when the agent should transfer the conversation:

Escalation Scenarios:

  • User explicitly requests a human operator
  • Repeated questions without resolution
  • Negative tone/frustration detected
  • Sensitive topics (financial, medical)

Platform Configuration: Go to Settings → Handoff Rules and set conditions.

Well-configured transfers reduce customer frustration by 60%.

Practical Examples

Example 1: Casual Fashion Brand

  • Tone: friendly, enthusiastic
  • Emoji: yes
  • Style: conversational, short

Example 2: Financial Services

  • Tone: professional, empathetic
  • Emoji: no
  • Style: detailed, precise

Example 3: Tech Startup

  • Tone: casual, helpful
  • Emoji: moderate
  • Style: technical but accessible

Test different configurations with your team before activating publicly.

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